Wix versus Squarespace – Which Is Best? 
You want to have a website and be on the information superhighway. Maybe you want to start a new business or expand your existing online business.
One of the top website builder software programs is Wix but you’re also interested in taking a good look at Squarespace. Wix versus Squarespace, which is best?
If you’re thinking of using one of them but not sure which one is your best choice, this article will help you choose the right one with confidence based upon your online needs.
Four Interacting Factors – What Affects Success?
There are 4 factors you should consider when selecting the best website builder software for your online needs.
- Cost – The cost of your website will vary
depending on your business needs and plans for online growth and development. Wix has a free ($0) option but Squarespace does not. Will the free option meet your needs? And if the free option doesn’t meet your needs, how much will a more feature rich website cost? 
Customization – Your website must fit your business needs and objectives. It will be important to understand the level of personalization for: layout, shopping cart and ordering, buttons, audio, video, and image functionality the website you choose supports.- User-friendliness – There are two considerations for user-friendliness. (a) User experience – of course you want to give your customers the best possible experience. Leaving your site is only a click away. (b) The level of ability and expertise you will need to maintain and support your website.
- Portability – The ability to move your website from one to another platform. In some cases portability is easy, in other cases portability is not possible, and with some products porting to another platform can be costly.
- Cost – The cost of your website will vary
- they way your website operates,
- how your website looks and works with your visitors and customers,
- and the ultimate cost of your website.
Wix versus Squarespace – Different Website Builder Software
Wix is one of the largest website builder software programs available. It is popular with millions of users and integrated into other products as their blogging software program.
Website development in both Wix and Squarespace begins by selecting a template. The Squarespace template comes with preloaded demo content to highlight the design’s strengths and unique features.
Both programs provide drag & drop construction and a variety of templates although Wix offers many more templates from which to choose.
But that’s where the similarities end.
Wix has a hundreds of beautiful templates but once you select one template you can’t change to another template. The flexible design customization and variety of available apps allow for creating a variety of website types.
- Classic Websites
- Landing Pages
- Squeeze Pages
- Blogs
- Online Stores
- Forums
A unique feature of Wix is Artificial Design Intelligence (ADI). This feature automates structure, design, and content creation based on information the user provides. It will even help you bring a website from another platform into the Wix platform.
Wix has good eCommerce tools including multiple payment options, mobile commerce ability, promotional coupons, and customized tax and shipping rules.
Customization is unlimited with the Wix Code feature. Even though it’s called code, no coding or programming is required. In fact, anyone can easily use it to create complex web applications with a little time and patience.
Squarespace identifies itself as content management software as well as website builder software and competes with the all-inclusive website builders like Wix. Squarespace has fewer and more-restrictive templates that the other web-site builders but has some of the best looking templates.
Squarespace has four unique features:
- Import
which allows blog content from Blogger, Tumblr, WordPress, Posterous and other blogging services to be imported directly to Squarespace. - Export allows Squarespace sites to be exported to the WordPress platform.
- Developer platform with access to native development tools that developers can use to create unique custom designed websites.
- Cover Pages are static pages users can use to create single-page websites or landing pages to promote a new product. These pages can be added to an existing Squarespace website.
Wix and Squarespace At-A-Glance
WIX Price
- Product Name: WIX
- Cost: 6 levels from Free $0 to $25 per month
- 14-Day Money Back Guarantee
- Using your domain name included in selected packages
- email is an additional $5 per month
Squarespace Price
- Product Name: Squarespace
- Cost: 2 levels for each of 2 categories
- Websites: $12 per month billed annually ($16 month to month) and $18 billed annually ($26 month to month )
- Online Stores: $26 per month billed annually ($30 month to month) and $40 per month billed annually ($46 month to month)
| Pricing Plan Comparison | ||||||
| Wix | Free – Beginner 1 GB Bandwidth 500 MB Storage Wix Ads | Connect Domain $5.00- per month 1 GB Bandwidth 500 MB Storage Connect your own domain Wix ads | Combo $10.00 – per month Small professional websites 2 GB Bandwidth 10 GB Storage Free Domain No Wix Ads Site Booster App Form Builder App | Unlimited $14.00 – per month Medium size professional websites Unlimited Bandwidth 10 GB Storage Free Domain No WIX ads Site Booster App Form Builder App | eCommerce $17.00 -per month Online Store Unlimited Bandwidth 20 GB Storage Free Domain No WIX ads Site Booster App Form Builder App | VIP $25.00 – per month Large online stores that require VIP customer support Unlimited Bandwidth 20 GB Storage Free Domain No WIX ads Site Booster App Form Builder App VIP Support Priority Response Professional Site Review |
| Squarespace | No Free Option | Personal Website $12.00 – per month paid annually or $16 month to month Unlimited Pages, Galleries, and Blogs 2 Contributors Mobile-Optimized Free Custom Domain with annual purchase SSL Security 24/7 Customer Support | Business Website $18.00 – per month paid annually or $26 month to month Add: Google email $100 Google AdWords Credit Integrated e-Commerce Sell Unlimited Products Accept Donations 3% Transaction fee Mobile Information Bar Premium Blocks and integrations Announcement Bar | Basic Online Store $26.00 – per month paid annually or $30 month to month Add: Sell unlimited Products No Transaction Fees Commerce Metrics Inventory, Orders, Tax, Discounts Label Printing via ShipStation Integrated Accounting via Xero Checkout on your Domain Customer Accounts | Advanced Online Store $40.00 – per month paid annually or $46 month to month Add: Abandon Cart Recovery Real Tine Carrier Shipping Automatic Discounts Gift Cards Orders API | |
Wix Facts
- Creators: Avishai Abrahami, Giora Kaplan, Nadav Abrahami
- Headquarters: Tel Aviv, Israel
- Website URL: https://www.wix.com
- Product Tutorials: Yes
- Training: No
- Website Domains: Find, Register, and Manage Domains
- Website Building, Management, and Hosting: Yes with Search Engine Optimization
- Content Developer: Yes with built-in social features
- User Support: Articles, email, WIX community spaces
- Online Business Training: No
- Keyword/Niche Research Tool: No
- Recommended: Yes
Squarespace Facts
- Creators: Evan Williams and Meg Hourihan co-founders of Pyra Labs sold to Google
- Headquarters: Mountain View, CA
- Website URL: https://www.blogger.com
- Product Training: Video tutorials
- Website Domains: blogspot.com or use your own for free
- Website Building, Management, and Hosting: Yes
- Content Developer: Yes
- User Support: Articles, Video Tutorials, and Help Forum
- Online Business Training: No
- Keyword/Niche Research Tool: No
- Recommended: Great for beginners
Pros and Cons
Wix has more templates to choose from but you can’t change templates once you select one.
Squarespace is more expensive but offers more e-Commerce tools including third-party product integrations.
As with any two products they are different each with their own pros and cons. How do these two top website builder software platforms compare side by side?
Let’s take a look. 
- Lots of great templates
- User friendly
- Drag & drop construction
- Technical knowledge not needed
- Artificial Design Intelligence tools
- Mobile optimized themes
- Best looking templates available
- Good eCommerce tools
- Knowledge Base with video training and guides
- Powerful website-building tools and options
- Selling capabilities including digital downloads
- Good embedded help
- User friendly
- Drag & drop construction
- Technical knowledge not needed
- Seamless mid-level eCommerce tools
- Mobile optimized themes
- Good looking templates available
- Knowledge Base with video training and guides
- Selling capabilities including digital downloads
- Large amount of content stresses Blog functionality
- Can’t switch templates
- No eCommerce tools with free site
- Built-in statistics not provided
- Not a true content management system
- Email, chat, and phone support but no training
- Sites don’t fully support mobile device responsive design
- Good embedded help
- User friendly
- Drag & drop construction
- Technical knowledge not needed
- Seamless mid-level eCommerce tools
- Mobile optimized themes
- Good looking templates available
- Knowledge Base with video training and guides
- Selling capabilities including digital downloads
So, which is best? If you want a larger number of templates to choose from, then Wix is better.
If you want more e-Commerce tools, then Squarespace may be the better choice.
When you select the right tool for your needs you can’t go wrong.
| Wix vs. Squarespace Feature Comparison | ||
| FEATURES | Wix | Squarespace |
| URL | https://www.wix.com | https://www.squarespace.com |
Price | Starter Free: $0 Connect Domain: $5 pm Combo: $11 pm Unlimited: $14 pm eCommerce: $17 pm VIP: $25 pm | Websites: Personal $12 pm/billed yearly $16 pm Business: $18 pm/billed yearly $26 pm Online Stores: Basic $26 pm/billed yearly $30 pm Advanced $40 pm/billed yearly $46 pm |
| Product Tutorials |  | |
| Website Domains | | |
| Website Building, Management, & Hosting | | |
| Content Developer | | |
| Keyword/Niche Research Tool | ✘ | ✘ |
| Online Business Training | ✘ | ✘ |
| User Support | Articles, email, WIX community spaces | How to articles, Guides, Videos, Webinars, Forum, email, Live Chat |
Other | 14 day money-back guarantee email an additional $5 pm built-in social features unique Artificial Design Intelligence feature (ADI) | Competes well with top website builder products |
| Recommended | Yes | Yes |
What Do I Recommend?
Wix versus Squarespace, which is best? I would rank Wealthy Affiliate above Wix and Squarespace when it comes to providing a great looking website and especially online marketing training.
Wealthy Affiliate is much more than Wix because Wealthy Affiliate is an online business platform that provides training, tools, support, and other valuable resources for people to make money online.
Wealthy Affiliate provides more for free.
For free you will get: 2 websites including hosting, learn how to create a killer website and grow an online business while getting access to a large and helpful member community.
If you are looking to create an online business, click here and read about my #1 choice for building and growing an online business.
What do you think? Wix versus Squarespace,- which is best?
Leave any comments, questions, or concerns in the comment section below and I’ll get back to you soon!
The opinions expressed in this review are those of the author and are based on a combination of personal experience, published product reviews and users’ ratings.